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Millie Grenough
and the Grenough Process

 

Executive Coaching

    For years, athletes have hired personal trainers to help them maximize their performance. Now increasingly, business owners and professionals are doing the same thing.

   They’re hiring advisors known as executive, professional or life coaches to help them enhance their businesses, careers and even their personal lives.

   Up to 40% of Fortune 500 companies use executive coaches, according to a recent survey by The Hay Group, an International Human Resources consultancy. That’s not surprising, considering the overwhelming benefits of executive coaching.

   And in fact, many people feel coaching is essential to success. Bob Nardelli, CEO of Home Depot is one of them. “I absolutely believe that people — unless coached — never reach their maximum capabilities.”

What exactly is coaching?

   An executive coach is like a fitness expert for your business or career. Just as a fitness trainer can help improve your body’s performance, coaching can do the same for your professional development by helping you increase your effectiveness and productivity.

   Coaching, according to Fortune Magazine, is unlocking a person's potential to maximize their own performance. Technically speaking, coaching is a formalized, transformational learning process that results from on-going interaction between a trainer and client. This mentoring-type relationship is designed to help you change bad habits, stretch and achieve more than you ever could on your own.

   However, coaching isn’t just for your professional growth. It works in all areas of life from your physical and mental health to relationships with your family and friends. 

Benefits of coaching for individuals

   On an individual level, a coach can help you understand what you really want, so you can immediately focus on what’s most important to you. This can help you hone in on your goals, needs and expectations and achieve results more quickly. Plus, a coach will keep you accountable to your goals, which can dramatically improve your chances for success.

   Executive coaching brings an outside perspective that can give you a clearer picture of your situation. A coach provides direct and honest feedback because there are no corporate politics or any hidden agendas involved. Coaching can help you:

  • Do more than you would have done by yourself
  • Make more effective decisions and take more productive actions
  • Prioritize tasks and responsibilities
  • Carefully consider your options and what’s best for you and your situation
  • Break bad habits and establish good, productive patterns
  • Stop procrastinating and spinning your wheels
  • Think bigger and take more risks
  • Focus on the actions and behaviors that will produce significant results quickly
  • Pinpoint areas of difficulty in communication with co-workers and customers
  • Point out how to improve communication on all fronts, at work and at home
  • Increase your income by 10, 25, 50, or 100%, and have fun doing it
  • Move out of your comfort zone and into new opportunities
  • Decrease your stress level
  • Get more enjoyment out your life, professionally and personally

Impact of coaching for businesses

   Professional coaching also offers significant benefits for businesses through individual and/or group sessions. For example: A 2001 study by MetrixGlobal found that executive coaching produced a 529% return on investment and significant intangible benefits to the business, including the financial benefits from employee retention — boosting the overall ROI to 788%.

   Moreover, a 2001 study on the impact of executive coaching by Manchester Inc. showed an average ROI of 5.7 times the initial investment. The study included 100 executives mostly from Fortune 1000 companies. Participating companies gained improvements in productivity, quality, organizational strength, customer service and shareholder value. Also, they received fewer customer complaints and were more likely to retain executives who had been coached.

   The participating companies received benefits from coaching in the following areas:

  • Productivity (reported by 53% of executives)
  • Quality (48%)
  • Organizational strength (48%)
  • Customer service (39%)
  • Reducing customer complaints (34%)
  • Retaining executives who received coaching (32%)
  • Cost reductions (23%)
  • Bottom-line profitability (22%)

   The executives received improvements from coaching in these areas: 

  • Working relationships with direct reports (reported by 77% of executives)
  • Working relationships with immediate supervisors (71%)
  • Teamwork (67%)
  • Working relationships with peers (63%)
  • Job satisfaction (61%)
  • Conflict reduction (52%)
  • Organizational commitment (44%)
  • Working relationships with clients (37%)

Who should use a coach?

   Coaching offers obvious benefits for individuals and businesses alike. But is coaching for everyone? And how do you know if you should hire an executive coach? You should consider using a professional coach if:

  • It’s difficult for you to fully focus on your goals and to stay on course
  • There’s room for improvement in your work, but you don't know how or where to begin
  • It’s a struggle for you to consistently take the actions that lead to the results you want
  • You would like to communicate more easily with others
  • Time management is an issue for you 
  • You’re looking for an edge over colleagues and competitors
  • You make good money now, but wish you could make more

The Grenough Process works for a range of clients

   Coaching is for anyone who’s serious about enhancing any area of his/her life, according to Millie Grenough of Connecticut-based Grenough LLC. Her Grenough Process works effectively with diverse clients, including accountants, athletes, attorneys, CEOs, clergy, and planning teams from large and small businesses.

   Whether large corporations or individuals, Grenough is dedicated to helping her clients reach their full potential. She helps them clarify what is and isn’t working, remove barriers to productivity and move forward to achieve their goals. Grenough specializes in a unique blend of state-of-the-art techniques in stress management, performance coaching and life skills enhancement.

   She also offers popular DISC Assessment Profiling. Her personality assessment services can help clients enhance their management development, communication, time management, team building, sales training and personal growth development. 

   Neal Rechtman, CEO of LAWMATCH.com, has high regard for the Grenough Process. "In today’s business environment, human resource capital is the hardest capital to acquire,” he says. “This type of professional development tool can have an enormous impact on retention and overall morale. Millie Grenough does this better than anyone I know." 

   On a more individual level, Grenough’s techniques have helped wealth manager James Betzig of Merrill Lynch become more effective. “Working with Millie has helped me become more focused,” he says. “My time at my business has become more productive, which has allowed me to improve and enjoy other aspects of my life."

   To learn more information about the Grenough Process or the benefits of executive coaching, contact Millie Grenough today.  E-mail Grenough LLC


Photo by M. J. Fiedler,
Connecticut Post.

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©2003 Millie Grenough / Grenough LLC